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Give approved content a place on the calendar.

Plan when reviewed social content should publish to your connected accounts.

A smiling person holding a translucent golden heart-shaped chew against a blue sky.
Illustrative campaign artwork from the Marketer collection.

Content is not finished when the file is ready.

Publishing requires an account, a time, and a final check that the right version is going out.

Plan the handoff

Keep approved content connected to its scheduled destination and time.

Keep review visible

Check approval before scheduling instead of treating a generated file as automatically ready.

Check the result

Watch publishing status so account or provider problems do not disappear into a calendar entry.

What the work looks like.

  1. 01

    Set the direction

    Provide the relevant brief, source material, and intended audience. Choose the product workflow that fits this task.

  2. 02

    Inspect the work

    Review the draft or findings against your goal. Resolve missing facts and check the details before moving forward.

  3. 03

    Choose the next action

    Approve, revise, schedule, or return to the brief based on what you observed. Check the actual result after the action.

When this is a good fit.

A recurring social content schedule with connected, authorized publishing accounts.

What to check before you start.

Confirm timezone, platform support, account permissions, and media requirements. A scheduled item is not proof of successful publication.

Plan your next step.

Bring one brief. See what you can make.

Start with a piece of content you need, review the estimate, and judge the result against your own standards.

Give approved content a place on the calendar. · marketer.sh