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Review a draft before it represents your business.

A publication checklist for generated videos, articles, and campaign creative.

Check the claim against its source

Read every statement about price, availability, results, performance, and comparisons. Verify it against a current source.

Remove invented reviews, customer experiences, and guarantees. A confident sentence is not evidence.

Inspect the full creative

For video, watch with sound and captions at phone size. Check pronunciation, continuity, product appearance, reading time, and the ending.

For an article, read the argument from beginning to end. Check citations, links, metadata, and whether the introduction promises something the article actually explains.

Check the destination and commitment

Confirm the account, URL, time, and version you intend to publish. Check where the call to action leads.

For a paid campaign, review the platform budget separately from generation credit. An approved creative does not automatically authorize every launch action.

Confirm the result

After scheduling or publishing, read the status. A submitted request can still fail because of permissions, media requirements, or a provider problem.

If a run fails, inspect completed work and charges before retrying. Keep the approved version and the actual published result distinguishable.

Put the next step into practice.

Start with a focused brief and one piece of content you can evaluate.

Review a draft before it represents your business. · marketer.sh